Sunday, January 27, 2008

Cracker Mascot? - Pepperidge Farm Responds

Recall from this post that I recently contacted Pepperidge Farms, the makers of those cute goldfish crackers, to see if they'd consider making Comet my trained goldfish their official mascot.

Well I got a response, basically "We don't consider unsolicited marketing ideas" :-(. Here is the text of the form letter email I received

Mr Dean Pomerleau,

We received your message and appreciate your taking the time to contact Pepperidge Farm with your suggestion. We appreciate your enthusiasm for our company and our products.

In an effort to continually grow our business, our marketing, advertising and research staff work with our various agencies and consultants to constantly evaluate our products, packaging, advertising and marketing strategies. To avoid any misunderstandings, we have made it a policy not to review unsolicited ideas for products, packaging, technology, advertising and marketing concepts or ideas that have been submitted by consumers.

We appreciate your interest in our Pepperidge Farm products, and hope you will accept the complimentary coupon we have sent to you via the mail as a token of our thanks for your interest. Please contact our Consumer Response Center at 1.888.737.7374 if you need further assistance.

Thank you for visiting the Pepperidge Farm website.

Pepperidge Farm Web Team

Hey - at least we should be getting a coupon for some free crackers out of it!

And I'm still holding out hope that my message with have piqued their interest, they'll check out the Fish School website and change their mind.My gut tells me we may not have heard the last from the good people at Pepperidge Farm...


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